Cubicle, legally known as Opensaas Solutions Private Limited, is a subsidiary of Mtrench to leverage resources such as cash, talent, network, and assets. As a SaaS business, Cubicle requires significant resources to rapidly deploy its concepts in the market and gain a competitive edge. Mtrench provides the necessary support to achieve this.

We have successfully onboarded over 25 alpha users to our MVP. We are backed by prestigious incubators and accelerators such as NSRCELL, NASSCOM 10,000 Startups, and AIC-BIMTECH. [Read more about our Product-Market-Pricing-Fit Here].

QDesk by Cubicle is an end-to-end cloud-based private-label HRMS, unlike other solutions that are often expensive and limited in their vertical expertise. Current HRM software typically covers only small segments of the HR process. In contrast, QDesk provides a comprehensive, AI-powered HRM solution that includes employee monitoring, payroll management, attendance management, leave management, workplace toxicity management, robust integrations with a variety of ERPs like JIRA, Notion, Trello, Microsoft 360, and more. All these features are offered at a fraction of the cost of existing solutions.

Cubicle addresses several key areas that other solutions do not. QDesk offers a unified dashboard that includes employee monitoring, payroll management, attendance management, leave management, workplace toxicity management, and robust integrations with a wide array of ERPs such as JIRA, Notion, Trello, Microsoft 360, along with hiring management, documentation automation, and AI-powered organizational analytics. No existing solution offers all these capabilities in one comprehensive platform.

Market Opportunity

1. Remote Job CAGR: 23.8% Link
2. Global Market of Remote Jobs (2023): $20 billion Link
3. Global Market of Remote Jobs (2027): $58.5 billion Link
4. US Employee Preference: 91% prefer remote work for better work-life balance Link
5. Project Management Software Market Size (2030): $15.08 billion Link
6. Project Management Software CAGR: 10.68% Link
7. Startups Born per Day in India: 3-4 tech startups Link
8. Total Startups in India (2022): 86,713 Link
9. Growth of Online Jobs in India: Significant aspect of digital transformation Link
10. Cloud-based HRMS Users: 3.2 million Link

 Capturing Market Share

Based on a 2% penetration rate:

1. Total Addressable Market (TAM): $8 billion
2. Serviceable Available Market (SAM): $800 million
3. Serviceable Obtainable Market (SOM): $4 million (calculated with 2% penetration rate and $200 Average Order Value per organization)

To demonstrate Product-Market Fit (PMF) for our HRMS product, we focus on customer acquisition and revenue targets.

 Customer Targets:

– Initial PMF Indicator: Secure 10-15 enterprise customers.

– Stronger PMF Indicator: Secure 50-100 enterprise customers.

 Revenue Targets:

– First Quarter Revenue: $50,000 requires 250 organizations, $100,000 requires 500 organizations.

– Annual Recurring Revenue (ARR): $1 million requires 5,000 organizations.

One of the biggest challenges was managing infrastructure costs with our limited resources. We overcame this by optimizing our technology stack, leveraging cloud services, and securing strategic partnerships to reduce costs and improve scalability.

Our ideal buyer persona includes HR managers, business owners, and organizational leaders in medium to large enterprises seeking a comprehensive, cost-effective HRM solution. They prioritize efficiency, integration capabilities, and advanced analytics to streamline HR processes and enhance employee management.